fascination with anal sex suggests a working class masculine
culture disturbed by fears of the feminine and the
Beckham offers fans a convenient symbol on to which such
fears can be concentrated. Yet again, where we had once seen a
petulant child, we now see a man who seldom reacts even under
the most intense of pressure.
Of all the images which will survive over time, one of the
most powerful is Beckham cupping his hands to his ears and
facing a vicious verbal assault from Chelsea fans. Facing them
head on. He earned and won their respect, first grudgingly,
Beckham’s ability to get away with a degree of
narcissism (self love), fashion victimisation and consumer
indulgence challenges the rigid conventions of working class
masculinity in football subculture, that marked him out as
different, as deviant. Yet again, he pulls it off. Where there
was once resentment, bitterness, hate, there is now respect,
And so we arrive back at the steady drip, belief. No idea
or person immediately warrants credence, validity, or faith.
Two things sway opinion significantly, actions and time.
In the time passed since that red card, it’s Beckham’s
actions that have lead to the transformation I speak of. In
the world cup qualifier against Greece, Beckham transcended
the boundaries of football and comic book hero. From Billy
Whiz, to Mr Fantastic, he was Roy Race.
You can only be judged by your action. That is where the
Joe’s system, and the bookiebusters team must be given a
Gambling, like David Beckham, is a combination of
uncertainty, commitment, spectacle and magic moment. In the
same way time and action has dramatically altered our opinion
of the most significant British footballer of his generation,
can even the most fiercest critic of the system, say for
certain that one day the steady drip will not be embraced in
the same way?
What we are dealing with is a Gambling revolution of
potentially industry changing proportions. The internet has
opened the door for some of the most astute gambling minds on
the planet to come together, and force a change of public
opinion, that could eventually surpass even that of
perceptions of Beckham.
In the 1960s Gill Scott Heron sang "The Revolution
will not be televised". He was right. It’s happening
right here, right now.